How you will order a cab in the (hopefully very near) future

Everyone_s_private_driver_uber

UberCab sounds like a great service (with a cool name): It lets you order, pay and rate cabs through an iPhone application. The driver gets to rate customers, too. Because drivers are also using an iPhone app, Michael Arrington speculates on TechCrunch that this enables virtually everyone with a car to also become a (part-time) cab. UberCab is currently available only in San Francisco, but has plans to expand to other cities.

Updates from Project M

The Sandbox Zurich team has relocated to Frankfurt for two weeks to follow Project M, an international creative school bringing together 40 young people from all over the planet. We're documenting what we see and hear on a separate Posterous blog that you can find here: http://projectmfrankfurt.posterous.com/

Picture above was taken at night on the premises of Hafen 2, where Project M is located. Here's how it looks during the day.

Google wants to help you fight e-mail overload

Google announced the rollout of a new feature in GMail today: Priority Inbox. 

As messages come in, Gmail automatically flags some of them as important. Gmail uses a variety of signals to predict which messages are important, including the people you email most (if you email Bob a lot, a message from Bob is probably important) and which messages you open and reply to (these are likely more important than the ones you skip over).

Looking forward to it!

Introduce me!

Introduction_agent

Sandboxers Allan Grant and Tyler Willis have created Introduction Agent

Sending great email introductions is hard work - and bad intros create lost time and reputation for everyone involved. With Introduction Agent, you can send great introductions, without any of the extra effort.

Introduction Agent is the simplest way to make great email introductions. We ask each recipient to confirm they want the introduction at this time, so all your introductions are destined for action, and people remember you for making great introductions and protecting their time.

Following the golden rule of email introductions doesn’t require using Introduction Agent, we just make it easy.

When I do e-mail introductions, I mostly just assume that people are ok with being introduced (which they usually are), so I'm not sure yet if I actually would need a tool such as Introduction Agent - but the idea is certainly appealing, and the site is very well made.

Game dynamics and community management

Fascinating TED talk from TEDxBoston; I especially liked the 4 "game dynamics" he is describing:

1. Appointment dynamic: You have to do something at a given time in a given place. Like taking care of your Farmville plants. Or taking prescription drugs.
2. Influence and status dynamics: People all want to have the black credit card that conveys status; and gamers want to become a level 10 warrior in Modern Warfare.
3. Progression dynamics: Sites like LinkedIn use progress bars to incentivize their membes to complete profiles. And almost every game has levels that you have to go through one after the other, often with increasing difficulty and complexity.
4. Communal discovery: Players have to collaborate to achieve certain tasks.

It seems to me that all these dynamics also apply to communities. At Sandbox, we are thinking a lot about how to build and maintain the perfect community - and these four dynamics can be very helpful. Appointment dynamics can be events, where community members come together at a given time (Fabian calls this "emotional peaks"). Influence and status dynamics are also very often in play - every online forum has different "levels" of contributors, depending on how much you have posted, or how good your contributions were rated. Progression dynamics are, as far as I can tell, less used in communities; but the idea that you actually evolve in a community over time and, step by step, have access to higher levels or features, is appealing. And of course, communal discovery is central in communities: Only by having a shared goal and collaborating to achieve it can the community actually form.

I'm sure that there are more similarities between game dynamics and community management. Any thoughts?

Crowdfund your business with ProFounder

Profounder

After Kiva, which does microlending, and Kickstarter, which specializes in crowdfunding for social and art projects, ProFounder aims to give start-ups the possibility to raise their capital not through VCs or business angels, but through their community. At Sandbox, we are very aware of the power of communities, so I believe this idea has tremendous potential. One of the problems with crowdfunding services so far have been legal issues - different countries have different laws, and having to deal with a large amount of micro-investors spread out around the world can be very cumbersome for a small company. I haven't yet figured out how ProFounder aims to solve that problem. But it's certainly a service worth watching.

(via Sandboxer Eddie Harran)

Update: I forgot to mention that GrowVC, where Sandbox Finland Ambassador Markus Lampinen is Community Manager, has a very similar concept.

The top 10 innovation trends

Great blog post summarizing the 10 innovation trends catalyzed by technological developments as identified by McKinsey.

Trend 1: Distributed cocreation moves into the mainstream. Getting incentives right for people to participate in a collaborative design process is essential, as ‘co-creators often value reputation more than money.’

Trend 2: Making the network the organization. Suggests that the ‘more porous, networked organisations of the future will need to organize its work around critical tasks rather than modelling it to the constraints imposed by corporate structures.’

Trend 3: Collaboration at scale. Issues like carbon emissions and slashed travel budgets are creating incentives for companies to invest in collaborative technologies like video conferencing  and shared electronic working spaces. A company that reduced the physical travel of its employees’ and made their work patterns more collaborative through networks, reported that 80% of their sales staff claimed to have higher productivity levels and a better lifestyle.

Trend 4: Growing the ‘Internet of Things’. Business models are changing as many ubiquitous devices, from refrigerators to cars, become connected to the internet and transmit information. So for example, the pricing of car insurance can now be calculated on the base of the risk of driving behaviour, rather than on the driver’s demographic characteristics.

Trend 5: Experimentation and big data. Leveraging large data-sets about user and consumer preferences is enabling organizations to refine their products and services in new ways — in a mode of permanent lab experimentation.

Trend 6: Wiring for a sustainable world. Here’s a fact: The electricity produced to power the world’s data centers generates greenhouse gases on the scale of countries like Argentina and the Netherlands. And while technology can also create a massive efficiency in energy consumption (through e.g. smart meters and smart grids), the greening of the IT revolution is, and will continue to be, a major innovation challenge.

Trend 7: Imagining anything as a service. Asset owners are starting to create services for what have been traditionally sold as products. In B2B environments, this allows both companies and consumers to purchase units of a service and to account for them as a variable cost instead of undertaking large capital investments, freeing them of the hassles of buying and maintaining a product. Think Zipcar or cloud computing.

Trend 8: The age of the multisided business model. The “freemium” business model, likeFlickr, Pandora and Skype, is creating a new set of opportunities. Because those paying for the service benefit from a larger community of users, the greater the number of free users there is, the more valuable the service becomes for those who are paying.

Trend 9: Innovating from the bottom of the pyramid. Disruptive business models ‘arise when when technology combines with extreme market conditions, such as customer demand for very low price points, poor infrastructure, hard-to-access suppliers, and low-cost curves for talent.’ One example is the M-Pesa banking service provided by the African telcom provider, Safaricom, which overcomes the difficulty that banking institutions have to reach poor people in distant areas, by  allowing users to sell airtime minutes as if it was virtual cash.

Trend 10: Producing public good on the grid. With critical sustainability challenges hitting governments around the world, particularly in cities (where over 70% of the world’s population is likely to be living in by 2050), technology is enabling a new way for governments to organize solutions. From the smart coordination of the transport system, to smart metering of electricity, to smart sensors to control water use and quality. These solutions are helping authorities and communities re-imagine the way public goods are (co)created."