[...] today’s technology, especially the internet, is undermining the old top-down approach to business, which the authors call “push”, by giving individuals more power to shape their working lives. There are huge opportunities available to people who can figure out how to use the “power of pull”, a term the authors define as “the ability to draw out people and resources as needed to address opportunities and challenges.” They propose a three-pronged pulling strategy. First, approach the right people (they call this “access”). Second, get the right people to approach you (attraction). Finally, use these relationships to do things better and faster (achievement). For example, SAP has an online chat service for its NetWeaver software, where customers and staff can collaborate with the people who design it.