In the 21st century, it's time, again for newspapers to learn how to profit with stakeholders — instead of extracting profits from them. The 21st century's great challenge isn't selling the same old "product" better: it's learning to make radically better stuff in the first place.

So writes Umair Haque in his «Nichepaper manifesto». And, as always when he writes something, it sounds good. And somewhat obvious.

Try replacing the word «nichepaper» in Haques article with «blog» (which is essentially what he means). He's still right - but then it just sounds like someone pointing out facts about blogs that we have known for quite some time.