GAP: Give us a free new logo
I just came back from the Innovation Day of Deutsche Telekom, where everyone talked about crowdsourced and open innovation, and how great it is that you can ask your customers for feedback and inputs.
This was also the idea of GAP, an American clothing brand, when they asked their Facebook fan community for designs for a new logo. Mule Design responded to the challenge - with a great blog post that finishes with this:
Never in my experience has any of your employees offered me a free pair of pants because the ones I was wearing looked bad. I wouldn’t expect them to. Their job is to sell me clothes. My job is to sell design.
