Nico Luchsinger

trying to make sense out of stuff

My online presentation editor misses me

I received the e-mail below from online presentation editor Prezi the other day, and it made me smile. I think that sending out this kind of personal-sounding, funny and maybe slightly quirky messages can be hugely beneficial for services like Prezi. People don't want to be treated as customers; they prefer to be treated as friends. I never got a message like this from PowerPoint.

This also reminded me of the great confirmation e-mail that my good friends at Holstee have created; I've copied it in below.

---------- Forwarded message ----------
From: Prezi <noreply@prezi.com>
Date: Tue, Feb 16, 2010 at 5:53 PM
Subject: Prezi misses you!
To: Nico Luchsinger



Header

Prezi misses you!

We noticed you haven't been to prezi.com in a while. Since you've been gone:

* If you're a student or teacher, you can now use Prezi for FREE through our educational license
* New editor: more powerful and easier to use than ever
* Reuse feature: make prezis in less time since you never have to build one from scratch
* Learn Center: tips, tricks, tutorials, and more

This long-distance relationship would be easier for us if we knew:






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©2010 Prezi Inc. | 388 Beale St, Suite 1015, San Francisco, CA | Get support on Prezi | Work at Prezi


The e-mail from Holstee:

Jan 11, 2010
4:17am

Transaction ID 
*******************

Your HOLSTEE order :-)

Hi Nico!

Glad to see you will be one of the first on the block to sport some fresh Holstee gear!

You will look great in your new RubiksShirt $30 (Regularly priced: $40)!

You will receive a confirmation when the shirt is en route: 
Nico Luchsinger
**************, 
Zurich, Zurich 8004
Switzerland

If you have any questions or comments feel free to email or give us a ring at: (505) 500-4656

Best wishes and a big hug!
The Holstee Team