The Art of Negative Advertising
On the internet, it's all about creating a positive image, a good reputation. It's about caring for your customers, providing them with great service, making them care about your company and your product.
Yeah, right:
It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”[...]Which means the owner of DecorMyEyes might be more than just a combustible bully with a mean streak and a potty mouth. He might also be a pioneer of a new brand of anti-salesmanship — utterly noxious retail — that is facilitated by the quirks and shortcomings of Internet commerce and that tramples long-cherished traditions of customer service, like deference and charm.
Wonderful article from the New York Times about the guy who makes a living by being rude to his customers.
