"the internet has always been filled with crap. So the challenge has always been how you find the cream. That’s where opportunities lie. That’s what Google saw. The new question is whether Google can keep ahead of the content farms and continually find new and better ways to find better stuff. I’ll bet on Google over crap-creators. But they better get cracking."

Jeff Jarvis is less pessimistic than others about the future of news and content. 

I think he's right. It has always been about filtering an enormous amount of information. The quest for relevance continues; but in essence, nothing has changed.

I can even imagine that the excitement about the unlimited access will decrease over time and we'll decide to consume less, but higher-quality content. 

At that point, the technology best suited to create relevance for us -whether it is algorithmic, social or something else - will win.